🌟 How to Use Facebook Posts to Nurture Repeat Guests and Referrals

🎯 Why Facebook Matters

• It’s personal: Unlike search traffic, Facebook lets you build a rapport with past guests and prospects.

• It’s visual: Perfect for showcasing your rental’s charm and personality.

• It’s shareable: Referrals thrive in a space where people tag friends and share experiences.

💬 What to Post

• Guest Spotlights – Share guest stories (with permission), celebrating memorable stays.

• Behind-the-Scenes Moments – A quick video of fresh linens being folded, a kitchen setup, or prepping a welcome gift.

• Local Gems – Highlight nearby restaurants, secret beach spots, or local events.

• Exclusive Offers – Give returning guests a “first look” or a special loyalty discount.

• Referral Shout-outs – Publicly thank guests who referred friends or family.

🗓️ How Often to Post

• Weekly Consistency: Think one value-packed post a week—bonus points for personal tone.

• Engagement Days: Test weekends vs. weekdays and see what works best via analytics.

💡 Pro Tips

• Pin a “Returning Guest Perks” Post to the top of your page.

• Use Custom Hashtags like #NancyKnowsVacation or #StayAgainSoon to make your brand memorable.

• Ask Engaging Questions: “What’s one thing you loved about your last stay?” sparks nostalgia and sharing.

• Use Facebook Stories for bite-sized updates and quick promos.